Color Theory and Your Website

Before checking out the layout of your new website…

Please take a moment to review why we chose to set your site up as we did.  When adPRO builds a site we first think about what’s going to make your cash register ring and build from there. We build not only with web design best practices in mind but with marketing, psychology, and search optimization practices in mind. We want you to be successful in business, both on and offline.

Colors and the brain: A test in retail therapy and psychology.

Did you realize that color has a powerful impact on your brain?

Color Memory Is SignificantA recent study examined differences in peoples’ recall of words and memory for colors. Results show that people recall color to a higher degree. And when people were asked to recall objects versus color, color memory was significantly greater. Even when people attempted to remember words or objects, color had the greatest affect on recall.

Overall, consumers will use quick brain power to determine whether or not they will make a purchase. The same is true about whether or not a potential customer, a viewer, enters and stays on your website.

“Research shows people make up their minds to buy within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone,” the branding blog said.

What colors have we chosen for your marina website?

#DE7712   Ochre

#F2C7A4   Peach/ Sand

#262632   Dark Blue

#A5BDDB  Light Steel Blue

#FFFFFF   White


Why were these colors chosen for your website?

Color Preferences Change:  A shift in color preferences is predicted to make an impact in the 21st century. Predictions indicate there’ll be a strong emphasis on blue, with an array of neutrals to complement it such as gray, taupe and pale brown. Soft pale colors like aqua will likely dominate.

#DE7712, #F2C7A4 any colors in the orange family arouse interest.

According to a research study by Pantone,

Orange is a combination of Red and Yellow. It is also a bright and warm color. It represents fire, the sun, fun, warmth, and tropical images. It is considered a fun light color that has appetizing qualities to it. Orange increases oxygen supply to the brain and stimulates mental activity. It is highly accepted among young people. Any design relating to the tropics, something fun, easy going should incorporate some type of orange into the design. A darker, richer shade of orange can be associated with autumn.


#262632, #A5BDDB   Blues are calming and are the most preferred colors.   Greens and blues because they are often found in nature, are thought of as related to sports and stimulate approach behavior. These colors are going to draw the viewer into your site.

According to  Psychology today,

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently, it is serene and mentally calming. It is the color of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favorite color.


These colors have all been included on your homepage.

Why Animate Your Logo

This has been included on your homepage at no additional charge because we believe it to be an essential part of branding.

Motion design was called one of the leading trends of this year. Animated elements have become a core part of the powerful design by delivering innovative and fresh solutions.

A logo is like a heart of a brand identity. It presents a personality of a company or a product and plays a significant role in a branding strategy. A powerful logo can set the connection with the target audience as well as tell the story of a brand. If graphic designers do their job right, a logo establishes an effective brand image which serves as the foundation of a successful marketing strategy.

An animated logo is a modern and dynamic way to present a brand. It can show a company character and transfer a certain message attracting clients. Moreover, it is a good way to stand out from competitors since an animated logo guarantees originality.

Higher brand awareness

Many experts say that dynamic images, as well as video content, are comprehended better than static which means they are easy to remember. A powerful animated logo connects with potential clients and draws their attention effectively.

Pleasant first impression

The first impression has a great impact on how people see a product. It takes only a few seconds for us to decide whether we like something or not. Since a logo is the first representative of a brand it needs to make a nice first impression on potential clients. An original animated logo is a good way to surprise people and increase the chances that they will remember your brand. Positive first impression helps to attract users’ interest.

Evoked emotions

People like fresh and unusual ideas and an animated logo is a good way to surprise them. An effective logo animation can become a trigger for excitement, joy, and intrigue. If a logo can bring some positive emotions to the target audience, there are great chances that they will remember a brand and associate it with something pleasant.